Media Report
The growth of a sample of joint venture
[2011-05-06 13:40:09]
Were kept together, are not you - that saying is easy, you can really act is not so simple. 2003, or even earlier, the joint venture company in Qingdao Keeper joint sealing industry has been pursuing their own idea of the two sides, but the idea really become a reality, it took almost three years. "Japanese investors withdraw from the final round from the joint venture, the Chinese side take the initiative to accept and adapt to this result is entirely in the market economy both management and strategic thinking on the differences and make a rational choice." Director of Qingdao Keeper Sealing Industry Long Ma Xiaowei said.
Qingdao Kiper sealed industrial company's history dates back to the 70s of last century, when it was just a street of a small rubber factory, then evolved into Seal Factory Qingdao. In 1987, the support of the State Ministry of Machinery, Qingdao Factory sealed with the seal of Qingdao, Qingdao Magang Chang industrial companies merged, this "Combo" state-owned enterprises which became the backbone of the national seal industry enterprises.
After the merger, the two plants in Qingdao sealed industrial companies with annual sales income of more substantial growth, followed by a rapid expansion of personnel, the company once more than 1,000 people, which is a direct result of the company in the future increasingly fierce competition in the market who bear the burden. To the mid 90s of last century, the burden is too heavy due to staff, Qingdao sealed industrial companies with a very serious shortage of funds, the development of enterprises so severely tied. In this context, according to the state who supported the policy of attracting foreign investment enterprises, industrial companies in Qingdao and Japan sealed a joint venture company in Qingdao Keeper Seal Industry Company, was born in 1995 in this joint venture, the Japanese accounted for 52% of the shares China accounted for 48% of the shares, the Japanese side is responsible for providing financial, technical and management support.
After the Chinese competition in the market realize the full baptism must not be content merely to make other people's plants, and only have the capability of independent innovation, to master the key technology, business can really have a core competence
The initial joint venture, Qingdao Keeper sealed the development of industrial companies the idea is so smooth. Part of the funds into Japan, from Japan, purchased a batch of rubber seals production equipment, and promote this enterprise in the product mix to achieve a significant upgrade. Qingdao Kiper sealed industrial products, agricultural machinery was first necessary for the rubber seal and a small amount of oil seals for the automotive support, joint venture after the use of the Japanese advantage in the channel of home appliances, household electrical appliance enterprises of the company for the supporting considerable gains, Haier became the fastest growing support, matching the coverage of the biggest seal suppliers. During a joint venture in Japan under the auspices of the company have developed a car with the engine oil seals, valve guides seals, car steering high pressure seal and a series of new products, these products have reached international advanced level of technology .
During a joint venture, the Japanese side management, technical staff professionalism, so much lamented the company's Chinese employees. Ma Xiaowei to sincerely respect, talk to reporters named Shuji Iwamura of Japan experts. The summer of 2002, transferred from Japan Shuji Iwamura Qingdao Keeper sealed industrial company as a technical advisor, responsible for manufacturing and technology management, and sold to the Japanese market products specifically address the technical issues. In the Qing period, the Japanese experts with first-class technology and accurate grasp of the Japanese market, jointly developed with Chinese technical staff developed a series of market demand for Japanese products to help the company opened the door to the international market. "He not only served as technical guidance, but also handle a large number of daily work, in particular, the Chinese management staff should learn is that he take care of the routine work in perfect order at the same time, the technical requirements of the company has never been lax encountered production of technical problems, and each time trying to find the best solution. and that has such excellent performance, different from ordinary people must rely on to pay, and Shuji Iwamura, the day and night overtime become routine. "
However, the cooperation of the beautiful waves, does not change the final flow of the river cooperation. In fact, the two sides there is disagreement between the beginning of cooperation, but as time goes on, the differences between the two sides has not only been recovered, but growing.
Qingdao Keeper seals into the beginning of industrial companies, the Japanese side on the implementation of in-house "5S" modern management methods, namely, by order, straighten, sweep, clean, self-cultivation in five areas of site management, improve the production environment, improve production efficiency, product quality and staff morale. First in Japan, "5S" site management method, has proven to be a scientific and effective management methods, the Japanese side in the company nothing wrong with the implementation of this management method. "The problem is, the management method to implement the process in specific, saying the reason one hand is the lack of detailed and strict incentives, can not be curried, so often in the workshop hanging above the 'clean', 'clean 'eye-catching slogans such as, the following is trim, oil everywhere; the other hand is the lack of maneuverability, to say the least, the Japanese side in the company add up to only one or two managers responsible for implementing '5 S', together with language there is a big obstacle, how can do with hundreds of staff communication, influence and improve their 'training'? "a Chinese manager of the company commented.
It incredible that, with family business background, the Japanese partners in the management of extensive, so that state-owned enterprises from the Chinese management personnel are unacceptable. For example, in co-operation a few years time, Qingdao Keeper Seals can not do the company has always been an effective incentive for sales staff, sales staff can complete the task targets, the company is no clear and effective means of rewards and punishments, making the company appear A planned economy in the past only the phenomenon - some sales units do not report back after a business trip, but stayed quietly at home a few days and then go to work, to do so, but will get higher than the usual daily wage Many of the travel subsidy.
If you say, there are differences in the management of communication and bridging the space, strategic thinking on both sides can not reconcile the differences.
Ma Xiaowei told reporters that since 2002, with industrial companies in Qingdao Keeper sealed in the domestic industry's position in the growing Chinese side proposed a "bigger and stronger support appliances automotive products, and then enter the field of military product support, and ultimately into the air supporting the field of aerospace products, "the strategic thinking, and to the strategic thinking (after 2005 became the company's clear strategic plan) step by step become a reality, we must invest a lot of manpower and financial resources, especially key technologies in technology continue to to seek a breakthrough. In this regard, the Japanese side clearly expressed their opposition, their view is, Qingdao Keeper Seals what companies need to produce products brought directly from Japan, process and formula based on the line, do not have to increase investment in technology. With this view echoes that Japan will be its long-term foreign products on the market to get Qingdao processing, and processing these products, industrial seals company in Qingdao Keeper can only get a very modest processing fee, and sometimes even lower than the cost of processing fees from the fee. Reporters in the company three years ago to see a financial statement, the Japanese side of the company for processing a specified commodity product specifications 15Z, costs for the unit price 0.73 yuan, from the processing fee is only 0.53 yuan price.
Irreconcilable differences, culminating in 2003, was on the table, each of the parties stick to their point of view, this stalemate. With the passage of time, after the baptism of the full market competition, Qingdao Keeper seals to industrial companies on the Chinese decision-makers down to the general staff, adhere to upgrade its technology to master key technologies in particular the increasingly strong position - in any case their own business just not willing to be a processing plant, the company is faced with the advanced cutting-edge technologies dazzlingly often inaccessible, on the contrary, companies only have a strong capability of independent innovation, and gradually master the key technologies in order to truly have core competence, to the fierce competition in the market to survive and grow.
Has such a different position, results of stalemate is not self-explanatory.
First half of 2005, the Japanese side that seals industrial companies in Qingdao Keeper "lack of profitability and growth potential," and said he was on the Chinese mainland market and the lack of adequate cognitive ability to grasp, raised to completely withdraw from the joint venture, has been psychologically prepared naturally yielded to the Chinese side. The two sides signed an agreement in the next year to require repurchase of Japan by China in Qingdao Keeper seals 52% of the shares of industrial companies. In this way, in 10 years time, the firm completed the Chinese enterprises to joint venture enterprises in China and then to "return."
Kiper "return" put forward after the clear-cut "technology independent enterprises" slogan, and rely on technology to elevate the level of the market continued to lose ground, walked quickly in accordance with established strategic planning ahead
In early 2006, "return" after the sealing of industrial companies in Qingdao Keeper put forward a clear-cut "technology independent enterprises" slogan, introduced a series of "technical progress in the target project management regulations" and "packaged five-year technical performance incentives" will be the company's technology projects in accordance with the degree of difficulty is divided into A, B, C levels, and technical personnel to complete project development, the company's degree of difficulty depending on the target with different amount of the award, especially independent development of new products, new formulations of the project, the company since available in volume from new products, according to the new 1% of product sales and technical personnel to give the relevant award. In addition, all come from the outside to attract technology projects to support the company's funds, 60% for R & D, 35% of the purchase of research equipment, 5% for meritorious award.
The introduction of these incentives, so that sealed industrial companies in Qingdao Keeper of the technical staff, "久旱逢甘霖", have learned to display their life, to contribute in a short time dazzling innovations. For example, engineers Han Yueqin's "one of the seals of two-mode one mode" vulcanized design is complete, saving the company a 150T vacuum vulcanizing machine, at a significantly lower cost, while the productivity increased by 1 times; engineers developed special Zhangming Sen Oil seal high pressure system has excellent pressure resistance, the withstand voltage is the common seal of the few times to fill the gaps in the company of similar products; engineers developed the 0718T Zheng Lizhong to use domestic materials, plastic materials, successfully resolved the previously-made materials performance as a result of the Japanese material compound the problem of poor performance, significant savings in the cost of production; Minister Cao Qiqing technology development company with excellent product design and manufacturing technology, and participated in the development of new products have 13 access to the national utility new patent.
In 2003, because of the lack of incentives, Qingdao Keeper sealed industrial companies had more than 10 young technical staff "quit" away, and in 2006 to establish and improve the incentive mechanism, more and more college students and excellent technical staff come to "defected", the company completely out of the past, technical staff, "lean" situation, and currently has more than 40 scientific and technical personnel, the Technical Center was identified as a provincial enterprise technology center.
In addition to the scientific and technical personnel sufficient incentive, Qingdao Keeper Sealing Industry Introducing talents company has also developed a model campaign results, speeding up from the outside "talent from overseas," the pace. Since last year, the company not only cooperation with Qingdao University of Science and Technology Research Institute to establish a seal, and the Ocean University of China, Qingdao University and other research institutes and the cooperation of foreign experts, frequent and extensive introduction of external intelligence, common for new technologies, new processes The new product research and development. The end of last year, the company received 35 national patents, China National Machinery and Industrial Technology Advancement Award 3, National Industry outstanding new products, liquid gas-tight 9. Last year, the company was also named the "national talent from overseas demonstration units."
Ma Xiaowei said that in the emphasis on "technology independent enterprises" at the same time, Qingdao Keeper sealed industrial company management can not have the slightest neglected. Although Japan-round exit, but for "5S" management method of the advanced field management, the company has not abandoned, but according to the actual situation of each process to redefine the implementation of standards, new standards and made into a "check records" , posted on-site staff, weekly rewards and punishments according to the inspection. Reporter saw the workshop in the company, due to expanding production capacity is relatively small space, raw materials and scrap placed orderly shop is very clean concrete floor.
The sales staff in order to fully mobilize the enthusiasm of opening up markets, the company last year developed a "business personnel management and evaluation methods", according to the sales staff were very detailed indicators of performance evaluation. On this basis, the company established a sales and technical management of the joint development of a new market model, is currently training and temper of a thinker and skilled sales and "sales engineer" team.
"Return" after some alone, Qingdao Keeper sealed industrial companies gained impressive victories. Since the first half of 2005, in fact, from the Chinese side, "solo" in this enterprise in accordance with their strategic planning walked quickly forward. Supporting areas in the appliance, in addition to the annual sales revenue of Haier supporting more than 1000 million, the company is also rapidly increase the skill level with the successful "conquest" of Jiangsu Little Swan Group, as its major supplier of complementary products; in the car supporting area, supporting for the FAW-Volkswagen, based on the breath of the company "take" the public under the SAIC, Foton, Steyr and other heavyweight users to become their supplier of complementary products; the same time, the company will also expand to support large areas of agricultural machinery for the Luoyang Tractor Group, Weifang Agricultural Equipment Group and other large enterprises with large-scale agricultural machinery seals.
In 2005, Qingdao Keeper sealed industrial company achieved sales of 80.14 million yuan, more than 90 million yuan last year, the first two months this year, profits rose 68%. Year, the company and the Group of Inner Mongolia, an enterprise of a machine signed an agreement to jointly set up header Lectra Rubber Products Co., Ltd., specializes in the production tank weapons used by seals, which marked the head of Qingdao Keeper sealed into its strategy of industrial companies The second level of planning - the field of military product support.
Ma Xiaowei said some time ago, Qingdao Keeper sealed industrial company established a long-term development goal: after three years become the leading supplier of sealing products, 6 years to reach the largest international supplier of sealing products, the company's technology NOK level, 10 years after the manufacture of the world famous brand seals.
Qingdao Kiper sealed industrial company's history dates back to the 70s of last century, when it was just a street of a small rubber factory, then evolved into Seal Factory Qingdao. In 1987, the support of the State Ministry of Machinery, Qingdao Factory sealed with the seal of Qingdao, Qingdao Magang Chang industrial companies merged, this "Combo" state-owned enterprises which became the backbone of the national seal industry enterprises.
After the merger, the two plants in Qingdao sealed industrial companies with annual sales income of more substantial growth, followed by a rapid expansion of personnel, the company once more than 1,000 people, which is a direct result of the company in the future increasingly fierce competition in the market who bear the burden. To the mid 90s of last century, the burden is too heavy due to staff, Qingdao sealed industrial companies with a very serious shortage of funds, the development of enterprises so severely tied. In this context, according to the state who supported the policy of attracting foreign investment enterprises, industrial companies in Qingdao and Japan sealed a joint venture company in Qingdao Keeper Seal Industry Company, was born in 1995 in this joint venture, the Japanese accounted for 52% of the shares China accounted for 48% of the shares, the Japanese side is responsible for providing financial, technical and management support.
After the Chinese competition in the market realize the full baptism must not be content merely to make other people's plants, and only have the capability of independent innovation, to master the key technology, business can really have a core competence
The initial joint venture, Qingdao Keeper sealed the development of industrial companies the idea is so smooth. Part of the funds into Japan, from Japan, purchased a batch of rubber seals production equipment, and promote this enterprise in the product mix to achieve a significant upgrade. Qingdao Kiper sealed industrial products, agricultural machinery was first necessary for the rubber seal and a small amount of oil seals for the automotive support, joint venture after the use of the Japanese advantage in the channel of home appliances, household electrical appliance enterprises of the company for the supporting considerable gains, Haier became the fastest growing support, matching the coverage of the biggest seal suppliers. During a joint venture in Japan under the auspices of the company have developed a car with the engine oil seals, valve guides seals, car steering high pressure seal and a series of new products, these products have reached international advanced level of technology .
During a joint venture, the Japanese side management, technical staff professionalism, so much lamented the company's Chinese employees. Ma Xiaowei to sincerely respect, talk to reporters named Shuji Iwamura of Japan experts. The summer of 2002, transferred from Japan Shuji Iwamura Qingdao Keeper sealed industrial company as a technical advisor, responsible for manufacturing and technology management, and sold to the Japanese market products specifically address the technical issues. In the Qing period, the Japanese experts with first-class technology and accurate grasp of the Japanese market, jointly developed with Chinese technical staff developed a series of market demand for Japanese products to help the company opened the door to the international market. "He not only served as technical guidance, but also handle a large number of daily work, in particular, the Chinese management staff should learn is that he take care of the routine work in perfect order at the same time, the technical requirements of the company has never been lax encountered production of technical problems, and each time trying to find the best solution. and that has such excellent performance, different from ordinary people must rely on to pay, and Shuji Iwamura, the day and night overtime become routine. "
However, the cooperation of the beautiful waves, does not change the final flow of the river cooperation. In fact, the two sides there is disagreement between the beginning of cooperation, but as time goes on, the differences between the two sides has not only been recovered, but growing.
Qingdao Keeper seals into the beginning of industrial companies, the Japanese side on the implementation of in-house "5S" modern management methods, namely, by order, straighten, sweep, clean, self-cultivation in five areas of site management, improve the production environment, improve production efficiency, product quality and staff morale. First in Japan, "5S" site management method, has proven to be a scientific and effective management methods, the Japanese side in the company nothing wrong with the implementation of this management method. "The problem is, the management method to implement the process in specific, saying the reason one hand is the lack of detailed and strict incentives, can not be curried, so often in the workshop hanging above the 'clean', 'clean 'eye-catching slogans such as, the following is trim, oil everywhere; the other hand is the lack of maneuverability, to say the least, the Japanese side in the company add up to only one or two managers responsible for implementing '5 S', together with language there is a big obstacle, how can do with hundreds of staff communication, influence and improve their 'training'? "a Chinese manager of the company commented.
It incredible that, with family business background, the Japanese partners in the management of extensive, so that state-owned enterprises from the Chinese management personnel are unacceptable. For example, in co-operation a few years time, Qingdao Keeper Seals can not do the company has always been an effective incentive for sales staff, sales staff can complete the task targets, the company is no clear and effective means of rewards and punishments, making the company appear A planned economy in the past only the phenomenon - some sales units do not report back after a business trip, but stayed quietly at home a few days and then go to work, to do so, but will get higher than the usual daily wage Many of the travel subsidy.
If you say, there are differences in the management of communication and bridging the space, strategic thinking on both sides can not reconcile the differences.
Ma Xiaowei told reporters that since 2002, with industrial companies in Qingdao Keeper sealed in the domestic industry's position in the growing Chinese side proposed a "bigger and stronger support appliances automotive products, and then enter the field of military product support, and ultimately into the air supporting the field of aerospace products, "the strategic thinking, and to the strategic thinking (after 2005 became the company's clear strategic plan) step by step become a reality, we must invest a lot of manpower and financial resources, especially key technologies in technology continue to to seek a breakthrough. In this regard, the Japanese side clearly expressed their opposition, their view is, Qingdao Keeper Seals what companies need to produce products brought directly from Japan, process and formula based on the line, do not have to increase investment in technology. With this view echoes that Japan will be its long-term foreign products on the market to get Qingdao processing, and processing these products, industrial seals company in Qingdao Keeper can only get a very modest processing fee, and sometimes even lower than the cost of processing fees from the fee. Reporters in the company three years ago to see a financial statement, the Japanese side of the company for processing a specified commodity product specifications 15Z, costs for the unit price 0.73 yuan, from the processing fee is only 0.53 yuan price.
Irreconcilable differences, culminating in 2003, was on the table, each of the parties stick to their point of view, this stalemate. With the passage of time, after the baptism of the full market competition, Qingdao Keeper seals to industrial companies on the Chinese decision-makers down to the general staff, adhere to upgrade its technology to master key technologies in particular the increasingly strong position - in any case their own business just not willing to be a processing plant, the company is faced with the advanced cutting-edge technologies dazzlingly often inaccessible, on the contrary, companies only have a strong capability of independent innovation, and gradually master the key technologies in order to truly have core competence, to the fierce competition in the market to survive and grow.
Has such a different position, results of stalemate is not self-explanatory.
First half of 2005, the Japanese side that seals industrial companies in Qingdao Keeper "lack of profitability and growth potential," and said he was on the Chinese mainland market and the lack of adequate cognitive ability to grasp, raised to completely withdraw from the joint venture, has been psychologically prepared naturally yielded to the Chinese side. The two sides signed an agreement in the next year to require repurchase of Japan by China in Qingdao Keeper seals 52% of the shares of industrial companies. In this way, in 10 years time, the firm completed the Chinese enterprises to joint venture enterprises in China and then to "return."
Kiper "return" put forward after the clear-cut "technology independent enterprises" slogan, and rely on technology to elevate the level of the market continued to lose ground, walked quickly in accordance with established strategic planning ahead
In early 2006, "return" after the sealing of industrial companies in Qingdao Keeper put forward a clear-cut "technology independent enterprises" slogan, introduced a series of "technical progress in the target project management regulations" and "packaged five-year technical performance incentives" will be the company's technology projects in accordance with the degree of difficulty is divided into A, B, C levels, and technical personnel to complete project development, the company's degree of difficulty depending on the target with different amount of the award, especially independent development of new products, new formulations of the project, the company since available in volume from new products, according to the new 1% of product sales and technical personnel to give the relevant award. In addition, all come from the outside to attract technology projects to support the company's funds, 60% for R & D, 35% of the purchase of research equipment, 5% for meritorious award.
The introduction of these incentives, so that sealed industrial companies in Qingdao Keeper of the technical staff, "久旱逢甘霖", have learned to display their life, to contribute in a short time dazzling innovations. For example, engineers Han Yueqin's "one of the seals of two-mode one mode" vulcanized design is complete, saving the company a 150T vacuum vulcanizing machine, at a significantly lower cost, while the productivity increased by 1 times; engineers developed special Zhangming Sen Oil seal high pressure system has excellent pressure resistance, the withstand voltage is the common seal of the few times to fill the gaps in the company of similar products; engineers developed the 0718T Zheng Lizhong to use domestic materials, plastic materials, successfully resolved the previously-made materials performance as a result of the Japanese material compound the problem of poor performance, significant savings in the cost of production; Minister Cao Qiqing technology development company with excellent product design and manufacturing technology, and participated in the development of new products have 13 access to the national utility new patent.
In 2003, because of the lack of incentives, Qingdao Keeper sealed industrial companies had more than 10 young technical staff "quit" away, and in 2006 to establish and improve the incentive mechanism, more and more college students and excellent technical staff come to "defected", the company completely out of the past, technical staff, "lean" situation, and currently has more than 40 scientific and technical personnel, the Technical Center was identified as a provincial enterprise technology center.
In addition to the scientific and technical personnel sufficient incentive, Qingdao Keeper Sealing Industry Introducing talents company has also developed a model campaign results, speeding up from the outside "talent from overseas," the pace. Since last year, the company not only cooperation with Qingdao University of Science and Technology Research Institute to establish a seal, and the Ocean University of China, Qingdao University and other research institutes and the cooperation of foreign experts, frequent and extensive introduction of external intelligence, common for new technologies, new processes The new product research and development. The end of last year, the company received 35 national patents, China National Machinery and Industrial Technology Advancement Award 3, National Industry outstanding new products, liquid gas-tight 9. Last year, the company was also named the "national talent from overseas demonstration units."
Ma Xiaowei said that in the emphasis on "technology independent enterprises" at the same time, Qingdao Keeper sealed industrial company management can not have the slightest neglected. Although Japan-round exit, but for "5S" management method of the advanced field management, the company has not abandoned, but according to the actual situation of each process to redefine the implementation of standards, new standards and made into a "check records" , posted on-site staff, weekly rewards and punishments according to the inspection. Reporter saw the workshop in the company, due to expanding production capacity is relatively small space, raw materials and scrap placed orderly shop is very clean concrete floor.
The sales staff in order to fully mobilize the enthusiasm of opening up markets, the company last year developed a "business personnel management and evaluation methods", according to the sales staff were very detailed indicators of performance evaluation. On this basis, the company established a sales and technical management of the joint development of a new market model, is currently training and temper of a thinker and skilled sales and "sales engineer" team.
"Return" after some alone, Qingdao Keeper sealed industrial companies gained impressive victories. Since the first half of 2005, in fact, from the Chinese side, "solo" in this enterprise in accordance with their strategic planning walked quickly forward. Supporting areas in the appliance, in addition to the annual sales revenue of Haier supporting more than 1000 million, the company is also rapidly increase the skill level with the successful "conquest" of Jiangsu Little Swan Group, as its major supplier of complementary products; in the car supporting area, supporting for the FAW-Volkswagen, based on the breath of the company "take" the public under the SAIC, Foton, Steyr and other heavyweight users to become their supplier of complementary products; the same time, the company will also expand to support large areas of agricultural machinery for the Luoyang Tractor Group, Weifang Agricultural Equipment Group and other large enterprises with large-scale agricultural machinery seals.
In 2005, Qingdao Keeper sealed industrial company achieved sales of 80.14 million yuan, more than 90 million yuan last year, the first two months this year, profits rose 68%. Year, the company and the Group of Inner Mongolia, an enterprise of a machine signed an agreement to jointly set up header Lectra Rubber Products Co., Ltd., specializes in the production tank weapons used by seals, which marked the head of Qingdao Keeper sealed into its strategy of industrial companies The second level of planning - the field of military product support.
Ma Xiaowei said some time ago, Qingdao Keeper sealed industrial company established a long-term development goal: after three years become the leading supplier of sealing products, 6 years to reach the largest international supplier of sealing products, the company's technology NOK level, 10 years after the manufacture of the world famous brand seals.
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Copyright 2011 tks.cn All Rights Reserved By Meganet ICP09095896